The people behind Beena

We blend the absolute best of AI capability with the irreplaceable value of the human touch.

Boaz Toledano
Boaz Toledano
CEO

A strategy-to-execution entrepreneur and IESE MBA who helps organizations move from slideware to shipped outcomes by rigorously prioritizing initiatives, stress-testing plans with real operators, and building systems that keep teams accountable.

Ariel Halevi
Ariel Halevi
CBO

Ariel blends decades of sales leadership and organizational consulting into designing behavior-changing communication frameworks that help executive teams align strategy, win stakeholder buy-in, and execute complex transformations at scale.

Guy Asherov
Guy Asherov
CTO

A repeat CTO and deep-tech founder who has spent the past several years architecting production-grade computer vision and ML systems that turn messy real-world data into operational tools for business teams.

Amalia Avramov
Amalia Avramov
Chairwoman

A former Amdocs business unit GM turned executive advisor who drives growth by translating large-scale tech investments into measurable revenue, customer value, and high-performing leadership teams.